Presented at idate 09 last week. A fascinating conference. Even a relatively new industry like online dating is in the process of being heavily challenged by new ideas. Dating sites are going to have to choose what to do next from amongst others: integrating with social networks, implementing mobile offerings, implementing personalisation techniques (the basis of my talk), implementing location based offerings etc. Constant change - standing still is not an option, prioritization is a nightmare.
It was also interesting for one other insight (at least to me). The biggest company in the online dating scene is undoubtly Google - who take a huge percentage of the total value from the industry value chain. The cost of acquisition is by far the largest cost and Google advertising is the dominant method of acquisition. I'd love for someone to crunch the numbers - my guess is that they would be astonishing.
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